Rural Organics has recently had confirmation of their trademark "Classic Outback Organics."
Janie believes that this trademark is very befitting to the product her growers supply, as her growers are class growers who supply a class product from Australia, which is synonymous of the outback.

"We welcome our newly stated role as growers which now describes us as "food and fibre producers."

CASE STUDIES
 Matthew Jackson - Rowena Station, Broken Hill, NSW
     
  Matthew Jackson and his wife Sara, together with his parents Ian and Mary Jackson (of Tirlta Station) were the inuagural ORA growers. Through Rural Organics, they supply lambs into domestic and export markets.

Rural Organics processors are always keen to take delivery of the Jackson lambs as they supply quality lambs which they know the consumer will love. Rural Organics have exported the Jackson lambs into Taiwan and Bangkok where consumers have become familiar with their exotic saltbush flavour.

The Jacksons also market their certified organic wool annually at Melbourne wool stores.

 John & Leanne Clothier - Polia Station, Pooncarie, NSW
 
John Clothier, pictured with his ewes and lambs

John and Leanne Clothier own Polia Station which comprises 58,000 acres and is situated 50km west of Pooncarie on the Darling River. They are currently running Dorper and Dorper/Damara X sheep. They have been certified with NASAA for 10 years for organic cropping and, in 2004, certified the whole property for sheep, cattle and goats.

Rural Organics have been trading the Clothier lambs into niche butcher shops in Melbourne, Sydney and Adelaide, and feedback is that the consumers have been questioning the whereabouts of these tasty lambs. They are pleasantly surprised to discover that this quality product is produced so well so far away into the outback.

(left) Janie with processed samples of the Clothier lamb.